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Sergio Leal
Apr 7, 20233 min read
IVR and Voice Messaging - Why Genuine and Friendly WILL Keep Your Customers Coming Back
I love Psychology. It teaches us so many things about the human condition, and if you're a business or in advertising, it teaches you...
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Sergio Leal
Sep 20, 20223 min read
What the rise in viewership in Spanish language TV means for advertisers.. and for voice-over!
Every morning, I wake up (crazy but it's true). I stretch my entire body because it feels really good to do so, and then I look @ my...
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Sergio Leal
Aug 2, 20224 min read
the 'Metaverse' - what role will music and sound play within our new worlds?
These past two years... these past two years have been insane. It's no joke when people say that crises are also catalysts for growth. In...
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Sergio Leal
Feb 11, 20223 min read
The Metaverse will need voices & sound
Today was a lightbulb kind of day for me. I have a friend who loves the idea of Web3 and the metaverse as much as I do and we send each...
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Sergio Leal
Jul 25, 20212 min read
Advertising has its sight on a new medium: Gaming. What are you doing about it as a business?
Fortnite, Call of Duty, Rocket League, Roblox.. these are just some of the games you may have heard around the water cooler, whether its...
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Sergio Leal
May 22, 20201 min read
What can Audio Branding do for you?
Light travels faster than sound, BUT.. did you know that our brains process sound much faster? How does this transfer to your message?...
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Sergio Leal
May 22, 20201 min read
During COVID, We're Giving the Gift of Musical Ideas, For Free.
Samples of Arcadia, our gift to you!
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Sergio Leal
Sep 9, 20192 min read
When artists own chords: limitations
https://www.thefader.com/2019/08/01/katy-perry-dark-horse-lawsuit-blurred-lines-copyright-essay-2019?fbclid=IwAR19QxSpsive4r_KglQOW9peLPR...
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